Additional Work
The samples on this page represent just a bit of my engagement with each of these clients or brands. They’re some of my favorites, and hopefully flesh out the range of ideas and industries I’ve been privileged to work on.
Smoothie King
Smoothie King was the original smoothie shop. This poster helped remind people that they earned their crown, and were blending health and flavor long before—and after—other juice bars and fruit freezers took aim for their throne.
Kickpleat Boutique
Kickpleat was an independent, one-of-a-kind women’s clothier that opened in the trendy South Congress district of Austin. This unexpected invitation to the store’s grand opening was sent to fashionistas and fashion editors throughout the region, making the party one of the season’s most talked about events.
Baylor University
Baylor already had a good reputation, but few outside its immediate community really knew of its academic exceptionalism, commitment to teaching and research, and deep legacy. This ad campaign was part of an initiative not to recruit students but to explain there is more to Baylor than Baptist heritage and epic tailgating.
7-Eleven
7-Eleven continuously works to convert customers who are filling up their gas tanks to come inside, grab one or two more things, and think of it as the perfect one-stop-shop on the way. This signage was part of one month’s kit of Point-of-Sales materials, cross-selling high-margin products to increase average total spend per visit.
Austin, Texas
Most tourism campaigns aren’t aimed at tourists; they target planners of corporate and trade meetings and events. These ads were part of an expansive campaign to drive awareness that the live music capital of the world has an exceptionally special range of activities for before, after, and in-between taking care of business.
Dell Computer
It’s hard to believe there was a time when enterprises had to be persuaded that mobile computers were not luxuries or compromises. This print campaign was part of a large push to get businesses to empower employees to work anywhere, any time. (I’m so sorry.)