SoftLayer was one of the original cloud computing providers.
SoftLayer was among the pioneers in recognizing the potential of cloud computing. We were one of the first companies to transform “web hosting” to meet the needs of modern Internet-centric workloads. The platform provided flexible, composable, and highly scalable off-premises bare metal and virtual computing resources within an on-demand, recurring revenue business model—“cloud” before it was even called that.
First, as an external agency partner and, ultimately, as internal CMO, I helped SoftLayer grow to $425M in ARR, including serving in the first two years of our transition to become the foundation of IBM Cloud following a $2.1B acquisition.
“Build the future.”
The cloud formed from two directions: legacy web hosting and legacy enterprise IT. With “Build the future.” we explained that SoftLayer—and the whole emerging IaaS industry—met the needs of new, modern workloads that were being innovated in real-time.
Print Advertising
Our print advertising creative provided a flexible concept, bold imagery, and a clear message that could be used across media and verticals.
Digital Advertising
Display advertising dovetailed with comprehensive paid search drove our highly successful PLG strategy.
This specific campaign addressed the most common customer questions around performance, transparency, privacy, and integration, citing key SoftLayer advantages.
Airport
When SoftLayer expanded operations beyond the U.S., we promoted the new data centers to businesses that operated in the new regions but were based anywhere.