Subway needed to keep its advertising as fresh as its sandwiches.
The international sandwich chain constantly required new promotions, advertising, and signage to be used by the corporate office and regional franchisee organizations alike
As a creative director at Kolar Advertising and Marketing, I created promotions and concepts to serve Subway’s numerous message priorities, from value to flavor and fastness.
Fat Wallet
The Fat Wallet advertising campaign promoted the message that eating healthy doesn’t have to cost a lot. The content in this extended brand spot was also used in multiple shorter spots that were used by franchisees to wrap around regional value promotions.
Sub Days
The Sub Days promotion was designed to promote the full Subway menu, drive daily traffic, and increase word of mouth.
Baja Sandwich
Like most fast-serve restaurants, Subway features a new “limited time” sandwich nearly every month to reduce customer burn-out and draw new customer interest. This ad for a limited-time Baja Sandwich leaned into the featured sandwich’s bold, unexpected flavor.